EFFECT OF E-RECRUITMENT ON EMPLOYEE PERFORMANCE AT ACCESS BANK PLC, NIGERIA

Abstract

This study examines the impact of electronic recruitment on employee performance, with a focus on Access Bank Plc in Nigeria. The research is grounded in the Resource-Based View (RBV) theory, which emphasizes the importance of technological capabilities in maintaining a competitive advantage. The study highlights the challenges faced by organizations in developing economies, like Nigeria, particularly in the wake of technological disruptions and the COVID-19 pandemic, which introduced a "new normal" for business operations. Using a descriptive research design, the study targeted a population of 1,058 employees across selected Access Bank locations. A sample size of 319 respondents was determined using Yamane’s formula for sample size calculation. Stratified, purposive, and random sampling techniques were employed to distribute structured questionnaires, yielding a response rate of 88.05%. The collected data were analyzed using simple percentages; while multiple regression analysis was conducted using SPSS version 23 to test the study’s hypotheses. The findings revealed that electronic recruitment significantly and positively affects employee performance at Access Bank Plc during the study period (2013–2022). The study concluded that e-recruitment enhances key performance indicators such as employee productivity, punctuality, and commitment. Based on these findings, it is recommended that Access Bank invest should allocate resources to enhance electronic recruitment platforms, ensuring they are user-friendly and tailored to improving employee punctuality, actively engage in social media recruitment strategies to increase visibility and employee commitment and implement continuous training programs for HR personnel on the effective use of electronic recruitment tools, ensuring they are adept at utilizing these technologies to enhanced productivity.