STRATEGIC PLANNING AND GROWTH OF ZENITH BANK PLC, NIGERIA: A STUDY OF SELECTED BRANCHES IN FCT-ABUJA

Abstract

The study examined the effect of strategic planning on the growth of Zenith Bank PLC, Abuja. The study adopted a quantitative research method in which primary data was collected from the respondents’ using questionnaires. The population of this study is 410 people with ten branches of Zenith Bank in Abuja. Taro Yamane's method was used to determine the Sample Size (202) of the study while Simple Random Sampling is used as the sampling method. The data were analyzed using Ordinary Least Square (OLS) to test the hypothesis that is relevant to the study objectives. The results showed that environmental analysis, strategic planning, strategic planning and process management have a positive impact on the growth of Zenith Bank Plc, Abuja. Strategic implementation has the least impact on the growth of Zenith Bank, Abuja while Strategic Implementation has the most impact on the growth of Zenith Bank, Abuja because when it is well planned, it gives the desired results. This research also shows that overfunding has a positive impact on the strategic planning process, while insufficient funding has a negative impact on the strategic planning process in Zenith Bank, Abuja. It is recommended that Zenith Bank staff conduct environmental audits in order to obtain timely and accurate information that will be incorporated into strategic plans for better business opportunities and threats to come out of the plan the right plan.