REVISITING COMPETITIVE RIVALRY AND CORPORATE PERFORMANCE: INSIGHTS FROM PORTER’S FIVE FORCES MODEL IN NIGERIA’S CEMENT INDUSTRY

Authors

  • AGYO, Atswenbuma Author
  • RIKWENTISHE Rimamnde Author
  • TIMOTHY Fanya Author
  • AKAEZE Philo Author
  • DANJUMA Tsintop Ussaini Author
  • ZAKU Veronica Nuhu Author

DOI:

https://doi.org/10.7118/a05x2388

Keywords:

Competitive Rivalry, Corporate Performance, Porter's Five Forces Model, and the cement industry in Nigeria

Abstract

This paper examines the impact of competitive rivalry on the performance of cement industry in Nigeria, focusing on the impact of strong demand and the country's weak industrial structure. The study examines Porter's Five Forces Model, which considers factors like competition intensity, new entrant risk, substitute product/service risk, supplier negotiating power, and buyer bargaining power. The paper argues that Nigeria's cement industry is impacted by its weak industrial structure, leading to a housing shortfall and high cement prices.

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Published

2024-12-31

Issue

Vol. 2 No. 4 (2024): Abuja Journal of Business and Management

Section

Articles

License

Copyright (c) 2024 AGYO, Atswenbuma, RIKWENTISHE Rimamnde, TIMOTHY Fanya, AKAEZE Philo, DANJUMA Tsintop Ussaini, ZAKU Veronica Nuhu (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright and grant the journal right of first publication with the work simultaneously. This work is licensed under Creative Commons Attribution 4.0 International 

How to Cite

REVISITING COMPETITIVE RIVALRY AND CORPORATE PERFORMANCE: INSIGHTS FROM PORTER’S FIVE FORCES MODEL IN NIGERIA’S CEMENT INDUSTRY. (2024). ABUJA JOURNAL OF BUSINESS AND MANAGEMENT, 2(4). https://doi.org/10.7118/a05x2388