ONLINE SHOPPING EXPERIENCE AND CUSTOMER LOYALTY OF ONLINE RETAIL OUTLETS IN PORT HARCOURT

Abstract

The purpose of this study was to investigate whether there was a connection between the quality of the online shopping experience and the loyalty of Port Harcourt residents to certain online retailers. A growing number of customer complaints about online trip booking issues prompted the researchers to launch this study.  Customers of several transport providers make up the study's population. A total of 130 replies were obtained from the five (5) questionnaires that were provided to each firm. Using simple regression analysis, the research tested four (4) assumptions. Online booking strategies and client patronage were found to have a strong and positive association in the study.  Perceived usefulness and e-payment security are two components of online booking strategies that positively correlate with customer patronage, according to the study. According to the research, if you want more people to use your transport services and come back more often, you should give them important information, reviews, and feedback.