Effect of Brand Management on Performance Fast Moving Consumer Goods: A Study of AJE Group of Companies. ABUJA JOURNAL OF BUSINESS AND MANAGEMENT, [S. l.], v. 3, n. 3, p. 319–339, 2025. DOI: 10.7118/0bkcd547. Disponível em: https://ajbam.com.ng/index.php/ajbam/article/view/171.. Acesso em: 17 aug. 2025.