ARTIFICIAL INTELLIGENCE AND ENTERPRISE PERFORMANCE: INVESTIGATING THE EFFECT OF CHATBOTS AND VIRTUAL ASSISTANTS ON SMES’ CUSTOMER RETENTION IN FCT ABUJA. ABUJA JOURNAL OF BUSINESS AND MANAGEMENT, [S. l.], v. 3, n. 2, 2025. DOI: 10.7118/80swcm16. Disponível em: https://ajbam.com.ng/index.php/ajbam/article/view/137.. Acesso em: 17 aug. 2025.