EXAMINING THE IMPACT OF PRODUCT BRANDING ON CONSUMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY. ABUJA JOURNAL OF BUSINESS AND MANAGEMENT, [S. l.], v. 4, n. 1, p. 117–128, 2026. DOI: 10.7118/67j0at39. Disponível em: https://ajbam.com.ng/index.php/ajbam/article/view/200.. Acesso em: 29 apr. 2026.