CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES AND CUSTOMER RETENTION AMONG NEW GENERATION COMMERCIAL BANKS IN AKWA IBOM STATE, NIGERIA. ABUJA JOURNAL OF BUSINESS AND MANAGEMENT, [S. l.], v. 4, n. 1, p. 18–32, 2026. DOI: 10.7118/tvn0pc15. Disponível em: https://ajbam.com.ng/index.php/ajbam/article/view/195.. Acesso em: 29 apr. 2026.